How COG Marketing Transformed Project Youth’s Digital Presence

Case Study: How COG Marketing Transformed Project Youth’s Digital Presence


Project Youth is a not-for-profit organisation supporting young people aged 12–24 across Sutherland Shire, Georges River, and Bayside. Their programs are designed to help young people be connected, safe, achieving, and healthy. Project Youth works with those facing significant challenges, including homelessness, mental ill-health, substance dependency, family dysfunction, lack of education, unemployment, involvement in the justice system, abuse, neglect, and poverty.


By adopting trauma-informed and relational approaches, and working collaboratively with partner organisations and the wider community, Project Youth ensures that young people receive integrated support to fulfil their potential. Their vision is clear: a future where all young people can thrive, creating stronger and safer communities in the process.


As Project Youth expanded its programs and community impact, they recognised the need for a modern digital presence that reflected their mission, showcased their services, and strengthened engagement with young people, families, and community stakeholders. COG Marketing provided the strategy and digital solutions required to elevate their online presence and visibility.


The Challenge


Before partnering with COG Marketing, Project Youth faced several challenges:


  • Limited online visibility: Their website did not fully convey the breadth of programs, success stories, or community impact, making it harder for young people, families, and partners to understand their services.
  • Brand alignment: The digital identity did not fully reflect Project Youth’s mission-driven, compassionate, and collaborative approach.
  • Underutilised digital communications: Minimal search engine optimisation, social media presence, and online engagement limited awareness of their programs and community impact.
  • Operational limitations: Information about programs, events, and resources was not optimised for ease of access or user experience, reducing potential engagement from  stakeholders.

Project Youth needed an integrated digital solution to modernise their online presence, highlight their programs and success stories, and attract engagement from young people, families, and community partners.


The Solution: COG Marketing’s Comprehensive Digital Services

Project Youth partnered with COG Marketing for a complete digital transformation. Acting as their strategic marketing partner, COG Marketing delivered an end-to-end solution that included:


Website Design and Development


COG Marketing designed a modern, user-friendly website that clearly showcased Project Youth’s programs, teams, and impact. The site highlighted program information, success stories, and pathways for engagement, creating a mobile-responsive and fast-loading platform that made it easier for young people, families, and community partners to access relevant information.


Branding and Visual Identity


COG Marketing refined Project Youth’s visual identity to better reflect their mission-driven, compassionate, and collaborative ethos. Colours, typography, and imagery were updated to ensure consistency across all digital channels, reinforcing trust and credibility while communicating the organisation’s community-focused values.


Digital Marketing Strategy


COG Marketing implemented a targeted digital marketing plan, improving search engine visibility for key terms and driving traffic from young people, families, and community stakeholders. Social media campaigns showcased programs, youth stories, and community initiatives, fostering engagement and building authority in the youth services sector. In addition, email campaigns were developed to share program updates, community events, and opportunities for support, strengthening connections with partners and the wider community.


Business and Operational Support


COG Marketing worked closely with Project Youth to ensure that digital initiatives aligned with organisational objectives, including community engagement, program promotion, and fundraising activities. Digital systems were optimised to improve user experience and facilitate access to information about programs, events, and youth resources.


Website and Email Hosting


COG Marketing provided secure, reliable website and email hosting solutions, ensuring Project Youth’s digital platforms were fast, dependable, and easy to manage. This allowed the team to focus on delivering programs and support to young people without technical distractions.


Printing and Promotional Products


COG Marketing extended Project Youth’s professional brand offline by producing high-quality printed materials, including program brochures, community engagement flyers, and informational resources for young people and partner organisations. These materials reinforced Project Youth’s mission and values, complemented the digital presence, and left a lasting impression on the community, helping to communicate the organisation’s programs, impact, and vision of supporting young people to be connected, safe, achieving, and healthy.


Results and Future Plans


Since partnering with COG Marketing, Project Youth has experienced a significant improvement in digital presence and community engagement. Their modernised website and consistent branding now convey professionalism, compassion, and credibility, while targeted digital marketing efforts have increased visibility among young people, families, and community partners.


Streamlined access to program information and improved communications have strengthened stakeholder engagement, supporting Project Youth’s mission to enable young people to be connected, safe, achieving, and healthy. Project Youth continues to work with COG Marketing as a trusted partner, ensuring their digital strategy evolves alongside the organisation, while maintaining a professional, mission-driven, and community-focused online presence.